Daimler AG - the 4th star for Germany

Daimler AG as sponsor of the German national football team, called into life the initiative "The fourth star for Germany" together with the German Football Association (DFB) on the occasion of the Football World Championship 2010.

 

Gallery

Campaign overview

Task:
Aim of the campaign was to bring together a huge fan community in a viral stadium, who was supposed to support the German national team on its way to the fourth World Cup title. 
 
Concept:
The readers were called to register on a fan site via promotion ads, online media and e-mailing. Ad-specials, promotion teams, e-commerce and guerilla marketing measures were meant to distribute as many pins as possible in the population.
 
Target:
Encourage as many Germans as possible to enlist for the virtual stadium and wear the official pin.
 
 
 

Keyfacts

  • Headline: The 4th star for Germany
  • Brand: Bunte, CHIP, FOCUS, FREIZEIT REVUE, freundin, Lisa, SUPERillu, TV SPIELFILM plus
  • Client: Daimler AG
  • Ad formats: Online, Sponsoring, Ad-Special, Print
  • Goal setting: generate response, create awareness
  • Target group: Männer, Haushaltsführende, Frauen, HHNN 2.500,- € und mehr, Familien
  • Business: Automotive

Contact

International Contact

Key Facts of the Campaign

Reach of the print campaign:
33.15 Million people
54.2 % of the German population
 
Registrations on microsite:
106,366 persons

 

 

 

The 4th star for Germany