DeutschCrossmedia Cases
BMW in Madrid
Design Tour 2010
The BMW Design Tour 2010 had been organized with the occasion of the BMW 5 Touring Launch. ... more
Daimler AG
the 4th star for Germany
Daimler AG as sponsor of the German national football team, called into life the initiative "The fourth star for Germany" together with ... more
Turespana
I love Spain 2008
Task: generate awareness within the target group fans of Spain Concept: The cross media campaign is based on three core topics: culture, ... more
Contact
Convergence with BCN
From media-mix to crossmedia to convergence
Digitisation changes the mechanism of advertising. Target groups become individuals who want not only to be reached but activated.
Due to this the demand on intermedia, technologically independent platforms is high.
Innovative marketing relies therefore on alternative techniques: With convergent campaigns media melts to a big picture to reach the client's targets.
