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Goal-Setting:

Ad-Formats:

Business:

3 case-studies found

BMW in Madrid

  • BMW Design-Tour 2010
  • Brand: FOCUS, FOCUS-MONEY, Playboy
  • Client: BMW AG
  • Ad format: Mobile, (Web-) TV, Online, Sponsoring, Print
  • Goal setting: Produkt-Neueinführung, Response generieren, Kundenbindung
  • Target group: Men
  • Business: Automotive

The BMW Design Tour 2010 had been organized with the occasion of the BMW 5 Touring Launch.

 
  • BMW Design-Tour 2010
  • Brand: FOCUS, FOCUS-MONEY, Playboy
  • Client: BMW AG
  • Ad format: Mobile, (Web-) TV, Online, Sponsoring, Print
  • Goal setting: Produkt-Neueinführung, Response generieren, Kundenbindung
  • Target group: Men
  • Business: Automotive

Daimler AG

  • The 4th star for Germany
  • Brand: Bunte, CHIP, FOCUS, FREIZEIT REVUE, freundin, Lisa, SUPERillu, TV SPIELFILM plus
  • Client: Daimler AG
  • Ad format: Online, Sponsoring, Ad-Special, Print
  • Goal setting: Response generieren, Bekanntheit aufbauen
  • Target group: Men, Householder, Women, HHNN 2,500.- € upwards, Families
  • Business: Automotive

Daimler AG as sponsor of the German national football team, called into life the initiative "The fourth star for Germany" together with the German Football Association (DFB) on the occasion of the Football World Championship 2010.

 
  • The 4th star for Germany
  • Brand: Bunte, CHIP, FOCUS, FREIZEIT REVUE, freundin, Lisa, SUPERillu, TV SPIELFILM plus
  • Client: Daimler AG
  • Ad format: Online, Sponsoring, Ad-Special, Print
  • Goal setting: Response generieren, Bekanntheit aufbauen
  • Target group: Men, Householder, Women, HHNN 2,500.- € upwards, Families
  • Business: Automotive

Turespana

  • Turespana 2008
  • Brand: Bunte, FIT FOR FUN, FOCUS, freundin, InStyle, TV SPIELFILM plus
  • Ad format: Print
  • Goal setting: Bekanntheit aufbauen
  • Target group: Men, Women
  • Business: Leisure & Living
Task: generate awareness within the target group fans of Spain
 
Concept: The cross media campaign is based on three core topics: culture, food and lifestyle; Microsite as a central element of the campaign.
 
 
  • Turespana 2008
  • Brand: Bunte, FIT FOR FUN, FOCUS, freundin, InStyle, TV SPIELFILM plus
  • Ad format: Print
  • Goal setting: Bekanntheit aufbauen
  • Target group: Men, Women
  • Business: Leisure & Living