The lenticular cover of ELLE magazine wins the first prize - at the innovation award of the German print industry

BCN, Burda’s central marketer, won the first prize at the Innovation award of the printing industry. BCN received the highest distinction for innovative media productions for the execution of the lenticular cover of ELLE Magazine which was realised in cooperation with Heye OMD media agency for customer Bulgari. Depending on sight angle there is either the ELLE cover girl Heidi Klum or an advertisement of our customer Bulgari to be seen on the lenticular cover. There is a smooth transition between the two cover images.

 

Wolfgang Dufner, Head of Production Management at BCN and responsible for the production of all ad specials says: “We were able to execute an extraordinary and strong impact cover for our customer Bulgari. We are very pleased that this complex production was distinguished with the first prize.” The lenticular technique’s peculiarity lies in printing on foil instead of paper. The foil consists of adjoining bar-shaped lenses which reproduce entirely different image information according to sight angle.

 

With 344 submissions, 800 participating companies and more than 30 well-known sponsors and partners the Innovation award of the German print industry is by far Germany’s most important print competition. The awards were granted in 13 categories and additionally four special awards to printing companies, creative media agencies, photographers, educational institutions, third-party suppliers and customers placing orders for innovative print productions. BCN won the prize in the category “Print products newspapers and magazines”.

 

Sabine Adleff, Senior Brand Manager ELLE: “The award for the ELLE lenticular cover demonstrates once again that ELLE magazine is as high end title predestined for extraordinary brand staging. We succeeded to prove this with the brilliant cover production for our customer Bulgari.”