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Referral Marketing. Word-of-Mouth Advertising. - What is WoM Marketing?
WoM Marketing as efficient tool of the marketing mix.
The consumer's situation
The consumer is faced with enormous product diversity on the market.
The consequence: innumerable decision options!
Media brands establish trust and offer orientation.
Nevertheless it is the personal reference in the end which persuades the buyer to perform the purchase.
We use this situation for your benefit and as part of your perfect media mix solution we initiate targeted conversations to relevant topics and by means of Word-of-Mouth Marketing we trigger a snow ball effect!
Advantages of a WoM campaign with Hubert Burda Media
- The perfect media mix at first hand: we set up cross media WoM campaigns by combining at least three communication channels: strong media brands, actual circle of friends and the WoM platforms.
- 360°marketing: we use for your campaign the complete Burda portfolio! (WoM, print, online, dialogue marketing, etc.)
- Special interest/ homogenous target group: we select test persons for your WoM campaign out of a homogenous, brand loyal target group.
- Professionalism: 1. Journalists are creating topic-related features; 2. There is no censorship of tester reports.
- Trustworthiness: our loyal readership will become multiplicator for your brand!
- You get an award seal to be used in your further communication!
- Social Media Analysis: for an extensive analysis of the effect of your communication campaign, we offer additionally also a social media analysis.
- Savings compared to competition.
Contact
Definitions
WoM - Word of Mouth: describes a direct & personal way of communication (from mouth to mouth) between consumers within a certain social environment [Gablers Dictionary of Economic Terminology]
Word-of-Mouth Marketing (Referral Marketing): is the oldest and most effective marketing tool. It functions as follows: Prosumes (communicative opinion leaders) volunteer to use and test new products and services for free and on the basis of the gained experience they will recommend them to their social environment.
Referral Marketing 2.0:
89% of German consumers trust these credible and honest recommendations from acquaintances and friends. [Nielsen Global Online Consumer Survey "Trust, Value and Engagement in Advertising" 2009]
