Deutsch
cross media word-of-mouth campaign - showcase
PREPARATION
(Duration: 6 weeks)
The customer is given a briefing form which she/he will return filled out with details to image and text.
Campaign details are agreed with the customer and timelines are being defined.
The WoM team is setting up following items :
- Call-to-action advertisement
- Project schedule
- Project site
- Application form as agreed with customer
Gallery
The WoM phases
CALL-TO-ACTION
(Duration: 4 weeks recommended)
-
Print: Call-to-action ad and editorial feature
- Online: on the website, in the WoM-Panel, via newsletter, Facebook, Twitter, as Banner
- Application of test persons for the WoM campaign over the panel
- Start thematically relevant online special
CAMPAIGN
(Duration: 4 weeks recommended)
- Choice of opinion leaders based on the target group of the customer
- WoM team mails campaign packages to selected opinion leaders
- Product/services tests are performed AND information on products/samples are being passed on
- additional measures like expert blog, sweepstakes, etc.
-
stay in dialogue with the testers: the WoM team
REPORTING
(Duration: 4 weeks recommended)
- Insight-generation: market research in a nutshell (questions as agreed with customer)
- Analysis of the results
- Print: follow up advertisement and if applicable follow up article
- Online: on the website, in the WoM-Panel, via newsletter, Facebook, Twitter, as Banner
- Conferring of the seal
- Reporting
- Optional: social media analysis
Contact
