DeutschWord-of-Mouth Marketing
Referral Marketing. Word-of-Mouth Advertising.
What is WoM Marketing?
WoM Marketing as efficient tool of the marketing mix. The consumer's situation The consumer is faced with enormous product ... more
WOW WOM!
cross media referral marketing has a lasting effect!
Cross media referral marketing is an efficient tool in the long run. This conclusion is based on the results of five Word-of-Mouth campaigns ... more
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Definitions:
WoM - Word of Mouth: describes a direct & personal way of communication (from mouth to mouth) between consumers within a certain social environment [Gablers Dictionary of Economic Terminology]
Word-of-Mouth Marketing (Referral Marketing): is the oldest and most effective marketing tool. It functions as follows: Prosumes (communicative opinion leaders) volunteer to use and test new products and services for free and on the basis of the gained experience they will recommend them to their social environment.
Referral Marketing 2.0:
89% of German consumers trust these credible and honest recommendations from acquaintances and friends. [Nielsen Global Online Consumer Survey "Trust, Value and Engagement in Advertising" 2009]
