In London, the sky is the limit...

The 17^th November 2011 saw the official launch party of BCNI London – and in keeping with its intentions to aim high in business, the youngest BCN International office took to the skies!

Trendy pop-up bar SKY LOUNGE on the 32^nd floor of the new NIDO skyscraper provided a spectacular setting for Jeannine Soeldner and her guests from the international advertising community in the UK, who enjoyed champagne and canapés together with the stunning views of nighttime London.

 

Warm welcomes by Jeannine Soeldner, Head of Sales Region UK and Ireland, and Julia Meinhold, Senior Vice President BCN International, were followed by a fascinating insight from Dr Imke Henkel, London Correspondent for FOCUS, who spoke about how differently the same current affairs and world events are viewed – and reported – depending on country and culture, even within Europe. Using the Euro crisis as a topical example, Dr Henkel compared the approaches of the British and the German press and how these in turn shape and color attitudes and popular opinion in the respective country.

 

The talk continued to inspire lively conversation and discussion for the remainder of the evening and the arrival of BCNI London was celebrated in style!