BCN & Sky: Worldwide Marketing

“BCN is the ideal partner for setting up our marketing in new markets and giving it a real boost”, explains Martin Michel, Director of PMS, the pay-TV channel’s central marketer.

 

“Sky’s highly attractive video advertising space is the perfect complement to our print and online portfolio, enabling a convergent target group approach above and beyond all genre-specific borders”, says BCN Director Andreas Schilling. BCN is one of the biggest globally operating marketing organisations. With six offices of its own in the major international marketing regions the USA, England (it is actually the UK & Ireland as one location, so perhaps Great Britain?), France, Italy, Austria and Switzerland, as well as eight commercial agencies in Europe and Asia, BCN is able to place international clients’ advertising communication in the key European market that is Germany. At the same time, through its global marketing network BCN enables advertising communication in every major market in the world from one single source.”

 

For more information please find the press release in the download-center.